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Landon Smith owner of Hartlepool United FC.  Picture by FRANK REID
The American's passion for 'The Hobby' led to Pools securing a prize spot at the world-renowned Fanatics Fest in New York earlier this month.

How Landon Smith's passion inspired Hartlepool United's trip to Fanatics Fest

"The key thing that Americans find so interesting is the promotion and relegation. If Wrexham put the spotlight on that process, then we have a real opportunity to engage people here. People will follow the story, they love an underdog story."

29.07.26, 17:56 Updated 29.07.26, 17:56 5 Minute Read

Robbie Stelling

Robbie Stelling

Landon Smith has been discussing how his passion for trading cards, collectibles and sports memorabilia inspired Hartlepool United's trip to Fanatics Fest.

The American businessman and investor, who completed his takeover of Pools from controversial former owner Raj Singh on New Year's Eve, spearheaded the club's showcase at the world-renowned convention in New York City's Javits Centre earlier this month.

Thanks in large part to Smith's passion, contacts and sheer force of will, Pools secured a prize berth at the festival, which is attended by hundreds of thousands of collectors, fans and hobbyists each year, sandwiched in-between Italian giants Inter Milan and two-time Champions League holders Paris Saint-Germain.

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Robbie Stelling

Robbie Stelling Editor

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