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Landon Smith owner of Hartlepool United FC.  Picture by FRANK REID
Smith is bidding to lead Pools to just their second promotion in 20 seasons when the 2026/27 campaign kicks off next month.

Brian Honour hoping Hartlepool United are 'on the way up' under Landon Smith

"All the new signings look really encouraging, I think Lee Clark's got a good staff in place. It seems right, it really does seem right this year."

28.07.26, 10:31 Updated 28.07.26, 10:31 5 Minute Read

Robbie Stelling

Robbie Stelling

Hartlepool United legend Brian Honour is hoping Pools are "on the way up" under new owner Landon Smith.

Honour, who made almost 400 appearances at Victoria Park and was part of the side that won a memorable promotion in 1990/91, knows what it takes to succeed in the North East.

As a player, the 63-year-old was a hugely popular figure with Pools fans thanks to his hard work, effort and unflinching commitment while he has spent time as both a caretaker manager and coach since hanging up his boots.

This season, Honour is set to represent the club as their matchday ambassador, one of a number of appointments made since Smith's takeover as the American businessman and investor looks to re-engage with fans who became disaffected and disillusioned during the turbulent final years of controversial former owner Raj Singh's tumultuous tenure.

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Robbie Stelling

Robbie Stelling Editor

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